BOOTLEG
The home release of the American remake of The Girl with the Dragon Tattoo featured DVD art that resembled a bootleg disc. This was to pay homage to Lisbeth Salanders’ hacker background.
The DVD art confused some consumers, making them believe they had, in fact, purchased a pirated copy of the film.
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Best marketing ever.
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vikkyjenkins reblogged this from mariahbarloser and added:
Max was super confused when we rented it. Haha. I had to explain it to him…
mariahbarloser reblogged this from timeforanewurl and added:
This confused me so much when Brooke bought it from the Family Video.
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The home release of the American remake of The Girl with the Dragon Tattoo featured DVD art that resembled a bootleg...
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nerdyboywest reblogged this from eons-and-eons and added:
It’s funny because most DVDs don’t have any artwork on them now, making them look like SHIT.
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